A Redwood City, California-based subsidiary of GoFundMe Group Inc., the American for-profit crowdfunding platform was established in 2010 and enables people, groups, and organisations to raise money for a variety of causes (including medical bills, education costs, volunteer activities, funerals & memorials, youth sports, and even pets & animals) — GoFundMe Inc. To raise money for themselves, their friends, family, or "even complete strangers" (in acts of random generosity), people utilise GoFundMe.